Selected work
Six projects from the last three years, picked because each one changed how I work. Ask for the full list and I will send it.
A keyboard review series
Nine reviews over two years, each one tested for a month first.
A newsletter redesign
Cut each issue from 3,000 words to 900, and open rates held at 52 percent.
Pricing page copy for a writing app
Rewritten in a week. Trial signups rose 18 percent the month after.
A style guide for a small newsroom
Twenty pages, one rule per page, and still in use three years later.
Show notes for a podcast
Sixty episodes summarized, each with timestamps and every link checked.
An annual reader survey
Designed, run, and written up for 4,200 respondents in six weeks.